Dilan Tharindu Rathnayake
2/42, Sri Sumanasara Mawatha, Welegoda, Matara, Sri Lanka dilan@sjp.ac.lkPhone: +94 71 311 75 33
EDUCATION
| 2015 | Master of Business Administration, Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka. |
| 2011 | Bachelor of Science in Marketing Management (Special), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. (First Class, GPA 3.45). |
PROFESSIONAL QUALIFICATIONS
| 2015 | Certificate in Teaching in Higher Education (CTHE), The Staff Development Center, University of Sri Jayewardenepura, Sri Lanka. |
| 2007 | Preliminary Certificate in Marketing (Distinction Pass), Sri Lanka Institute of Marketing (SLIM). |
TEACHING/ACADEMIC EXPERIENCE
| 2013 to date | Lecturer (Probationary), Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. | ||
| 2011 – 2013 | Temporary Tutor, Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. | ||
| Courses Coordinated and Taught: | |||
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- MAR 2320 Principles of Marketing - MAR 2323 Marketing Management - MAR 2321 Advanced Marketing Management - MAR 4322 Personality and Skills Development - MAR 4620 Internship |
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| 2014 - 2015 | Visiting Lecturer, Faculty of Applied Sciences, University of Sri Jayewardenepura. (MAN 301 2.0 Organizational Behavior III - Marketing) | ||
| 2013 - 2015 | Visiting Lecturer, Faculty of Medical Sciences, University of Sri Jayewardenepura. (PH 405/PH 307 Pharmaceutical Management, Marketing and Accounting) | ||
| 2014 - 2015 | Visiting Lecturer, National School of Business Management (in Partnership with Plymouth University, UK), Sri Lanka. (MKT 204 SL Marketing Planning) | ||
| Specialized and Interested Subjects: | |||
| Consumer Behavior, Marketing Planning, Marketing Research, Consumer Ethics, Marketing Management | |||
DISSERTATIONS AND THESES
|
2015 |
Religiosity and Consumer Ethical Beliefs, Thesis for MBA. |
| 2011 | Impact of Internet Usage Habits on Purchase Intention; with Special Reference to Online Hotel Reservation Industry in Sri Lanka, Undergraduate dissertation. |
CONFERENCE PUBLICATIONS
| 2015 | Rathnayake, DT. Emotional Brand Attachment and Brand Loyalty: Empirical Evidences from Sri Lankan Smart Phone Industry. 2015. International Conference on Branding and Advertising, Colombo, Sri Lanka.(Won the Best Student Paper award) |
| 2013 | Galdolage, BS, Gallage HPS, Rathnayake DT. 2013. Workplace Spirituality; A case of Academics at State Sector Universities, presented at KDU International Symposium, Kotelawala Defense University, Sri Lanka. |
ABSTRACTS AND OTHER PUBLICATIONS
| 2015 | Rathnayake, DT. 2015. Religiosity and Consumer Ethical Beliefs, presented at the annual research day. , Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka. |
| 2014 | Panawala, DI, Rathnayake, DT. 2014. The Impact of e-Word of Mouth Communication on Brand Personality; with Reference to the Mobile Phone Industry in Sri Lanka, presented at The International Conference on Digital Marketing, Colombo, Sri Lanka. |
| 2013 | Gallage, HPS, Rathnayake DT. 2013. Motivations Towards the adoption of Social Network Sites (SNS); With special reference to Sri Lankan Facebook users, presented at the annual research session, Faculty of Management Studies & Commerce, University of Sri Jayewardenepura, Sri Lanka. |
| 2012 | Gallage, HPS, Rathnayake DT. 2012. Impact of Social Network Sites on the Choice of Sri Lanka as a Tourist Destination, presented at International Conference on Marketing, Colombo, Sri Lanka. |
| 2013 | Herath, M.A.N.R., Bamunusinghe B.A.S.D., Prasad W.D.N., Rathnayake, D.T., Somasiri, S., Soomarathne, K.Y.J. & Wijesinghe, B.D.N. 2013. The Man who colored the Success; case study on Mr. Raja Hewabowala, Selected Case Studies of National Entrepreneurs in Sri Lanka. 10th International Conference on Business Management, Sri Lanka. |
ADMINISTRATIVE EXPERIENCE/UNIVERSITY SERVICE
| 2013 to date | Coordinator, Diploma in Marketing Management programme, University of Sri Jayewardenepura, Sri Lanka. |
| 2015 | Member of the editorial board – University Newsletter, University of Sri Jayewardenepura, Sri Lanka. |
| 2014, 2015, 2016 | Member of the editorial board – Faculty Prospectus committee, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. |
| 2013, 2014, 2015 | Committee Member – International Conference on Business Management, University of Sri Jayewardenepura, Sri Lanka. |
| 2014 to date | Student Mentor – Student Support Center, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. |
| 2014, 2016 | Student Counselor - University of Sri Jayewardenepura, Sri Lanka. |
| 2012 | Co-coordinator – “Green University” programme organized by the Department of Marketing Management, University of Sri Jayewardenepura in collaboration with Central Environmental Authority, Sri Lanka. |
COMMUNITY ACTIVITIES/ VOLUNTEER WORK
| 2013 | Guest Lecturer – Junior Command and Junior Staff Courses, Sri Lanka Military Academy, Diyathalawa. |
| 2012 | Resource Person – Advanced Level teachers training session (Business Studies), Homagama Educational Devision, Sri Lanka. |
| 2013 | Resource Person – Advanced Level seminar (Business Studies), Rathnawali College, Colombo, Sri Lanka. |
| 2012 | Resource Person – Advanced Level seminar (Business Studies), Thakshila College, Horana, Sri Lanka. |
| 2014 | Guest Speaker – Commerce day, Royal College, Horana, Sri Lanka. |
| 2012 to date | Co-founder & resource person – “Savisara” skills development programme conducted for Sri Lankan school children. |
| 2013 to date | Senior Treasurer – “Hada Ulpatha” students’ foundation, University of Sri Jayewardenepura, Sri Lanka. |
PERSONAL INFORMATION
| Name in full | Dilan Tharindu Rathnayake |
| Date of birth | 12th November 1987 |
| Sex | Male |
| Nationality | Sri Lankan |
| Marital status | Single |
| Official address | Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Gangodawila, Nugegoda, Sri Lanka. |
| Residential address | 2/42, Sri Sumanasara Mawatha, Welegoda, Matara, Sri Lanka. |
| Contact number | Mobile: +94 713117533 Office: +94 112802009 |
| E mail | dilan@sjp.ac.lk |